Apple Music has officially announced that Bad Bunny will take center stage at the Super Bowl LX halftime show on February 6, 2026, at Levi’s Stadium in Santa Clara. This marks a major milestone in the Puerto Rican superstar’s career as he steps into one of the most-watched music stages in the world.
From Guest Performer to Main Attraction
Super Bowl audiences may remember Bad Bunny’s first appearance in 2020 when he joined Jennifer Lopez and Shakira for a dynamic performance. Six years later, he returns not as a guest, but as the main act, a clear reflection of his rise to global stardom.
Apple Music’s Spotlight on Bad Bunny
Since Apple Music became the official halftime sponsor in 2022, the platform has showcased powerhouse names like Rihanna, Usher, and Kendrick Lamar. Now, the spotlight shifts to Bad Bunny, who consistently ranks among the world’s most-streamed artists. His relationship with Apple Music has been long-standing, highlighted by his Artist of the Year recognition in 2022 and his involvement in the launch of new Apple Music radio stations in 2024.
A Cultural Force
Apple has also honored Bad Bunny as one of its “Snapshot” artists, a nod to figures who shape culture on a global scale. Fans can already explore a curated Apple Music hub dedicated to him, featuring exclusive video content that reflects his journey from a rising artist without a global audience to an international phenomenon.
Anticipation Builds for the Halftime Show
While the exact details of his performance remain a mystery, Apple Music is expected to amplify the event with special playlists, behind-the-scenes content, and exclusive features leading up to the show. Given his track record of high-energy performances and a catalog filled with chart-topping hits, expectations are sky-high.
Bad Bunny’s upcoming halftime show promises not only to celebrate his artistry but also to stand as one of the defining entertainment moments of Super Bowl LX.