Apple is gearing up to open a new retail store in downtown Detroit on September 19, 2025, coinciding with the highly anticipated launch of the iPhone 17 series. This timing promises to make the store’s debut one of the busiest days in Apple’s retail history.
A Big Day for New Product Releases
The grand opening will coincide with the global release of the iPhone 17 models, including the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. In addition to the latest iPhones, customers will also be able to purchase the Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and the eagerly awaited AirPods Pro 3.
Detroit Gets Its Own Apple Hub
The new store, located at 1430 Woodward Avenue, will offer the full Apple retail experience, complete with interactive Today at Apple sessions and the ever-popular Genius Bar. The location has been designed to reflect Detroit’s growing reputation as a center for innovation, with Apple describing it as a place “where creativity thrives and business takes shape.”
To mark the occasion, Apple has unveiled a Detroit-themed wallpaper, showcasing a chrome Apple logo with a “D” inside. Additionally, Detroit-inspired music and TV shows are now available for streaming through Apple Music and Apple TV.
A Challenging Day Ahead for Staff
For the employees working the grand opening, the day will surely be a test of their skills. Managing the crowds eager to experience both the new store and the latest Apple products is no small feat. The timing of the opening signals Apple’s increasing focus on Detroit as an important city in its retail strategy.
Preorders Are Already Live
Apple has already begun accepting preorders for its September product lineup, ensuring that the demand will be high from the moment the doors open. This new store not only adds a key retail location but also reinforces Apple’s presence as both a tech giant and a cultural force in downtown Detroit.