Apple is launching a set of new tools aimed at helping businesses better manage their employees’ use of artificial intelligence. While the focus is on managing access to ChatGPT for Enterprise, these tools are versatile enough to work with a variety of AI platforms.
With a growing concern over data privacy, IT administrators now have the ability to implement more granular controls. These include restricting which AI features are available to employees and determining whether AI-generated data is sent to external cloud services. This feature is particularly important for preventing sensitive business information from being exposed to third-party AI providers. Additionally, businesses will be able to extend these controls to other AI platforms, such as those from Google or Anthropic, allowing for a comprehensive level of oversight.
Apple has already made moves to integrate ChatGPT into iPhones through a public partnership with OpenAI. However, this new suite of enterprise tools is a clear indication that Apple is working to strike a balance between offering seamless AI functionality and ensuring corporate data security. With its existing Private Cloud Compute under Apple Intelligence, Apple protects user data when it’s stored in its own system. However, when using third-party AI services, Apple can’t offer the same level of protection. The new enterprise controls give businesses the ability to set clear boundaries and prevent potential data leaks.
This development also points to Apple’s forward-looking strategy, anticipating a future where companies may require flexibility in selecting AI solutions. By offering these tools now, Apple is positioning itself as both a key player in AI innovation and a reliable partner for enterprises looking to safeguard their data.