Apple is expanding its presence in southern China with the opening of a new store at Shenzhen’s Qianhai Yifang City on August 16, 2025. This marks the company’s third retail location in the city and comes shortly after the closure of its Parkland Store in Dalian. The shift underscores Apple’s growing focus on regions with strong consumer engagement and close connections to its manufacturing and R&D operations.
The new store reflects Apple’s continued push toward sustainability. Its design incorporates natural ventilation, wooden structural elements, and plant-based materials—all aimed at reducing environmental impact. These choices align with Apple’s global ambition to achieve carbon neutrality across its entire supply chain and product life cycle.
But the store isn’t just about shopping. It’s designed to be an interactive community space where creativity and learning come together. To mark the opening, Apple will host an expanded Today at Apple program featuring workshops, family-friendly sessions, and summer learning activities. Visitors will have the opportunity to experiment with Apple devices while developing new creative and technical skills in a welcoming environment.
This new addition builds on the momentum of Apple’s MixC Shenzhen store, which opened in 2023, and brings the company’s total number of stores in Shenzhen and Guangdong to five. The timing also coincides with a renewed surge in iPhone sales in China, signaling Apple’s resilience and strategic adaptability in a competitive market.
Deirdre O’Brien, Apple’s Senior Vice President of Retail and People, highlighted the importance of customer relationships in the company’s growth strategy. She noted that Apple’s Chinese customers are among the most passionate about technology, and this new store aims to give them more opportunities to learn, create, and connect through Apple’s ecosystem.
With the Qianhai Yifang City opening, Apple continues to blend innovative retail design, sustainability, and community engagement—cementing its place as a key player in one of the world’s most dynamic tech markets.