Apple is expected to enter the foldable smartphone market in 2026 with a device rumored to be called the iPhone Fold. Although competitors such as Samsung have years of experience with foldable models, analysts believe Apple’s late arrival may still prove successful, thanks to its design expertise and tightly integrated software ecosystem.
According to Bloomberg’s Mark Gurman, Apple is unlikely to introduce revolutionary technology with its first foldable. Instead, the company’s focus will be on refining the concept, addressing weaknesses like fragile hinges and noticeable screen creases. Reports suggest the device will feature a strengthened internal display and an advanced hinge system designed for long-term durability.
Design and Features to Expect
Speculation points to a dual-display setup: a 7.8-inch inner screen paired with a 5.5-inch external display. When unfolded, the device could measure just 4.5 mm in thickness, while folding would bring it to around 9 mm. If accurate, it would rank among Apple’s thinnest and most refined hardware designs to date.
The iPhone Fold is also expected to debut alongside iOS 27, which may introduce new tools optimized for foldable displays. These updates could enhance multitasking and elevate the overall user experience, giving the device functionality beyond its hardware form factor.
Why a Late Entry Could Work in Apple’s Favor
Apple’s history shows that entering a market late doesn’t always mean falling behind. The Vision Pro headset, for example, arrived well after competitors but won praise for its distinctive approach. Industry observers predict a similar outcome for the iPhone Fold, particularly in regions like China where foldable devices already enjoy strong demand.
Price and Timeline
The iPhone Fold is rumored to carry a starting price of at least $2,000, firmly placing it in the premium tier of Apple’s lineup. Mass production is reportedly scheduled to begin in late 2025, with an official launch expected the following year.