Apple’s latest mid-range release, the iPhone 16e, is off to a strong start in the American market. Data from Consumer Intelligence Research Partners (CIRP) shows that the device captured 7% of all iPhone sales in its first quarter—beating the iPhone SE 3’s launch performance back in 2022. For Apple, this early momentum provides a timely boost in a highly competitive segment.
The broader iPhone 16 family also showed strong results, representing 74% of total iPhone sales in the U.S. during the same period. By comparison, the iPhone 15 lineup accounted for 68% in its initial quarter last year.
A Fresh Take on Affordable iPhones
Where the iPhone SE stuck to its classic look and physical Home button, the iPhone 16e embraces a more modern style. It sports a 6.1-inch OLED display and is powered by the A18 chip, the same processor found in higher-end models. To keep the price accessible, Apple left out certain premium extras like Dynamic Island, MagSafe, and the ultra-wide camera lens.
This balance between performance and affordability seems to have struck a chord with buyers. Consumers looking for current technology without the flagship price tag have turned to the iPhone 16e, while demand for older models has noticeably declined.
A Shift in Apple’s Mid-Range Strategy
The success of the iPhone 16e signals a meaningful change in Apple’s approach to the mid-tier smartphone market—a space historically dominated by Android rivals. By modernizing its entry-level option, Apple has made its product range more appealing to a broader audience.
What remains uncertain is how often Apple plans to refresh the “e” model. Will it follow the annual cycle of mainline iPhones or take a slower path like the SE series? Either way, the early sales suggest that the iPhone 16e could play a key role in shaping Apple’s future strategy.