Apple’s iPad may not generate the same buzz as the iPhone, but it continues to be one of the company’s most important products. Even with sales gradually slipping in recent years, the iPad still secures its spot as Apple’s second most popular device. A recent analysis by Consumer Intelligence Research Partners (CIRP) shows that steady consumer interest keeps the tablet relevant within Apple’s broader lineup.
iPad Pro at the Forefront
Among Apple’s tablet family, the iPad Pro leads by a wide margin. CIRP data reveals that nearly half of all iPad units sold in the latest quarter were Pro models. With its advanced hardware, premium design, and higher price point, it’s the go-to choice for professionals and users who want top performance. At the same time, the entry-level iPad is gaining momentum, accounting for about a third of total sales. Its lower cost makes it an appealing option for students, families, and casual users.
Changing Trends for iPad Air and Mini
The iPad Air, once a popular middle-ground option, has been losing traction. Its share of sales dropped to 13% this quarter, down from around 25% last year. By contrast, the iPad Mini continues to attract a smaller but loyal customer base. Representing just under 10% of sales, its compact size appeals to those who want a powerful device that’s easy to carry.
A Vital Part of Apple’s Ecosystem
Despite shifting demand across models, the iPad remains a critical piece of Apple’s business strategy. In Q4 2024, iPad revenue rose nearly 8% year-over-year, reaching $6.95 billion. While this figure pales in comparison to the iPhone’s $43.81 billion, it underscores the tablet’s role in bridging the gap between mobile phones and full-scale computers.
As the technology market continues to evolve, the iPad proves it still has staying power. Whether for entertainment, education, or professional use, Apple’s tablet lineup continues to serve a diverse audience—cementing the iPad’s place as more than just a sidekick to the iPhone.