A German court has ruled that Apple cannot label the Apple Watch as carbon neutral within the country, following a legal challenge from Environmental Action Germany (DUH). The environmental group argued that Apple’s claims misrepresented the actual environmental impact of the watch.
The Legal Ruling
The court’s decision focused on Apple’s reliance on a tree-planting initiative in Paraguay to offset carbon emissions. However, the land lease for 75% of the project is set to expire in 2029. Without a guarantee that the offset project would continue beyond that date, the judges deemed it unreliable and, therefore, not a valid basis for Apple’s carbon-neutral claim.
Environmental Group Backlash
Apple’s carbon-neutral label first appeared with the Apple Watch Series 9 in 2023, but it was met with immediate criticism from environmental groups. Juergen Resch, managing director of DUH, accused Apple of giving customers the “false impression” that its products were entirely free from emissions. He also argued that the company’s heavy reliance on carbon offset projects—such as tree planting—was insufficient and ineffective.
This ruling represents one of the first legal challenges against Apple’s environmental marketing in Europe, highlighting growing concerns over the accuracy of companies’ green claims. It also aligns with broader EU efforts to curb misleading environmental advertising.
Apple’s Response
Apple disagreed with the court’s decision, defending its approach to sustainability. A company spokesperson stated that Apple actively reduces emissions through the use of clean energy and low-carbon product designs. They clarified that the company balances any remaining emissions through nature-based offset projects.
While Apple acknowledged that some elements of its framework were supported by the court, it reiterated its commitment to achieving a fully carbon-neutral supply chain by 2030.
What’s Next for Apple?
Apple may decide to appeal the ruling, though it has yet to provide further details on any potential legal steps. For the time being, the company is prohibited from marketing the Apple Watch as carbon neutral in Germany.
This court decision adds pressure to Apple’s environmental pledges and reflects the increasing scrutiny companies face over their climate-related claims. For many, it underscores the growing demand for real, impactful environmental action rather than just marketing spin.