Apple Vision Pro is gradually carving a niche for itself in the enterprise sector, thanks to its collaboration with Cisco’s Webex platform. At WebexOne 2025, Cisco introduced a game-changing feature called “3D Model Collaboration.” This tool enables teams to interact with 3D models in real-time, making it easier for professionals to upload, manipulate, and analyze designs together, even from different locations.
By utilizing Apple’s spatial computing capabilities, teams can rotate, resize, and examine digital models as though they were tangible objects. The meeting host can assign specific permissions, allowing multiple models to be displayed simultaneously for comparison. Cisco asserts that this new feature enhances remote collaboration, bridging the gap between digital meetings and in-person interaction.
A New Direction for Apple Vision Pro
Since its debut in February 2024, the Apple Vision Pro has had difficulty gaining mass-market traction. Its hefty price tag of $3,499, along with concerns about its weight and battery life, have limited its appeal. While it has found a place in entertainment and casual browsing, its true value for businesses is now becoming more apparent. The integration of enterprise-focused tools like those from Cisco could shift the Vision Pro’s role from a luxury consumer gadget to an indispensable business tool.
Industries such as automotive, architecture, and healthcare stand to gain the most from this technology. For example, car manufacturers can examine prototypes remotely, architects can guide clients through virtual walkthroughs of buildings before construction, and medical students can simulate anatomical studies without needing physical models.
Overcoming Obstacles to Widespread Adoption
While the potential is clear, there are still significant hurdles to overcome. The Vision Pro’s high cost remains a major barrier, with fewer than one million units sold worldwide. Equipping an entire team with the device could cost tens of thousands of dollars, which makes it a tough sell for many companies. However, if businesses can save on travel expenses or speed up production timelines by using this technology, the investment could prove worthwhile in the long run.
3D Collaboration Available Now
The 3D Model Collaboration feature is already available for Apple Vision Pro users with Webex accounts. Cisco is offering this tool even to those with free accounts, though the focus is on enterprises that are already using Webex as part of their workflow.
With this new feature, Apple is taking another significant step in demonstrating the practical uses of the Vision Pro in professional environments. It seems that the future of the device may be in corporate settings rather than entertainment or casual use.