Apple is bringing Formula 1 to life in a whole new way with the release of F1 – The Movie Hot Lap on Vision Pro, launched June 19, 2025. Viewers slip on the headset and suddenly find themselves in the cockpit of an F1 car, tearing around the track alongside Brad Pitt. Shot in 8K with a sweeping 180-degree view, the short film delivers an adrenaline rush that feels strikingly close to the real thing.
Pitt takes on the role of a test driver, inviting audiences to join him on what’s known as a “hot lap”—a single, high-speed circuit that pushes both driver and car to their limits. His calm narration balances out the intensity of the ride, blending Hollywood star power with the authentic thrill of professional racing. The result is a short but gripping experience that connects with fans on both a technical and emotional level.
Behind the scenes, Apple built a custom filming rig using iPhone technology to capture the action. The footage was stitched together to create a seamless panoramic view, while spatial audio recreates the roar of engines and the squeal of tires. For the best results, Apple suggests pairing Vision Pro with AirPods, ensuring that every sound aligns perfectly with the on-screen motion.
This hot lap is more than just a thrill ride—it’s part of Apple’s larger campaign for F1: The Movie, which premieres in theaters on June 27, 2025. Earlier this month, Apple TV unveiled a haptic trailer that let iPhone users feel the vibration of the engines in their hands. Adding to the buzz, Brad Pitt joined Apple CEO Tim Cook at a Fifth Avenue event to surprise fans and build excitement for the film’s debut.
With F1 – The Movie Hot Lap, Apple demonstrates how cutting-edge hardware and creative storytelling can merge to deliver an unforgettable experience. It’s not just a preview of a film—it’s a glimpse of how immersive marketing may shape the future of entertainment.