Apple’s plans for a more affordable Vision Pro headset have been delayed, with the budget version now expected to launch after 2027, according to industry expert Ming-Chi Kuo. In the meantime, Apple is focusing on upgrading its current Vision Pro model, with a new M5 chip expected to power the device in 2025.
Why the Delay?
Kuo suggests that Apple is reassessing its strategy, learning from past product rollouts like the HomePod series. Although the company introduced the HomePod mini as a lower-cost option, its smart speaker line didn’t achieve the level of success Apple had hoped for. Rather than rushing to release a cheaper Vision Pro, Apple seems determined to avoid the same outcome. The company believes that simply lowering the price won’t create a compelling reason for consumers to embrace the headset. Additionally, the company has faced challenges in pushing the development of essential apps and experiences, which are vital for the Vision Pro’s success in the market.
What’s Next for Vision Pro?
While the M5-powered Vision Pro is set to arrive in 2025, the potential for a lower-cost model still exists. However, this model may look quite different from the current version. Reports from Bloomberg suggest that Apple could shift the computing duties to the user’s iPhone, effectively turning the Vision Pro into an accessory. This would likely make the headset more akin to augmented reality (AR) glasses, rather than the immersive mixed-reality device it is today.
Apple’s decision to adjust its approach raises questions about the long-term future of Vision Pro. It will also challenge developers to create unique, compelling apps that give the headset a critical role in daily life, something that will be crucial for the device’s future success.