Apple has unveiled a striking new mural in Los Angeles dedicated to its acclaimed Apple TV+ series Severance. The massive artwork, revealed on August 7, 2025, in the city’s iconic Melrose Mural Alley, pays tribute to the show’s cultural resonance while building anticipation for its upcoming third season.
The mural blends surreal imagery with a cheeky caption that reads, “The Exalted Victory of Cold Harbor has escaped the severed floor. Selfie accordingly.” Fans have flocked to the site to snap photos, and actor Adam Scott, who portrays Mark Scott in the series, was also seen posing in front of the mural — an appearance that only heightened the excitement surrounding the show’s return.
Apple’s chosen location at 7769 Melrose Avenue has become a familiar landmark for its promotional art. Since leasing the wall in 2021, the company has transformed it into a dynamic showcase for major campaigns, ranging from Apple TV+ releases to iPhone launches. Past displays have included tributes to Billie Eilish’s documentary The World’s a Little Blurry, a nostalgic AirPods “Silhouette” campaign, and promotions for the iPhone 14 and iPhone 15. Before Apple claimed the space, brands such as Starz and T-Mobile had used it for their own advertising efforts.
The debut of the Severance mural signals Apple’s ongoing commitment to elevating its original content through creative, city-wide marketing. The series has become one of Apple TV+’s standout successes, recently confirmed for a third season and rumored to have a spin-off in early development.
By turning a Los Angeles wall into a living canvas, Apple once again merges art, storytelling, and brand identity in a way that resonates with both fans and passersby. For Severance devotees, it’s more than just an advertisement — it’s a celebration of a show that continues to blur the boundaries between work, identity, and culture.