Apple may be on the brink of a major upgrade to Siri, potentially incorporating Google’s cutting-edge Gemini AI models into its virtual assistant. According to renowned Apple analyst Mark Gurman of Bloomberg, Apple has been working on its own artificial intelligence (AI) features since 2024, but those plans have faced several delays, with the launch now pushed back to 2026. As a result, the company is exploring new paths to advance its AI initiatives and integrate them into its ecosystem.
Despite these delays, one of Apple’s strengths continues to be the familiarity and loyalty people have towards iOS and its associated services. This strong brand connection has helped the iPhone maintain its dominance in the market, making it a tough competitor for newcomers and rivals alike.
While Apple’s Siri has served as a hallmark of its digital assistant offerings, it has often lagged behind its rivals like Google’s Gemini and OpenAI’s ChatGPT in terms of functionality and intelligence. In recent years, Apple has worked on improving its Spotlight search feature, adding more informative elements such as quick web search results and location finders. Spotlight’s accessibility through a simple shortcut has also made it a popular tool among users. However, with the rapid rise of AI-driven apps flooding the market, Apple seems to be realizing that it may need to either develop its own advanced AI or partner with established platforms to keep up.
Reports suggest that Apple is actively looking to collaborate with other tech giants to power its AI-driven services. While Apple has been working on its internal AI models for tasks like email writing and note enhancements, it is now reportedly considering third-party solutions to upgrade key services such as Siri. Sources indicate that Apple and Google have already held discussions and may be testing the integration of Google’s Gemini AI models into Siri. If the tests prove successful, this collaboration could expand to other Apple services like Spotlight search and the Safari browser, enhancing the overall user experience.
By leveraging Google’s expertise in AI, Apple could take a significant step forward in closing the gap between Siri and its more advanced competitors, offering users smarter, more intuitive virtual assistant capabilities.