Apple has kicked off a limited-time Back-to-School promotion, offering students, teachers, and staff a free pair of AirPods 4 with the purchase of select Apple products. Running from January 8 to March 13, 2025, this offer is available to customers shopping through Apple’s higher education store in Australia, Brazil, New Zealand, and South Korea.
What’s Included in the Offer?
Eligible buyers can receive a pair of AirPods 4 with Active Noise Cancellation when purchasing a MacBook Air, MacBook Pro, or iMac. For those seeking an upgrade, Apple is also offering discounted prices on AirPods Pro 2 and AirPods Max. Additionally, a USB-C Apple Pencil is included with purchases of the iPad Air and iPad Pro.
This promotion complements Apple’s existing education discounts, which already provide savings on devices, software, and services for qualifying buyers.
Who Is Eligible?
This offer is open to full-time and part-time students, as well as faculty and staff at accredited educational institutions. Parents who are purchasing for students are also eligible for the promotion.
Extra Perks for Students
To make the deal even sweeter, Apple is throwing in several additional benefits for students, including:
- 20% off AppleCare+
- A free Apple TV+ subscription bundled with the Apple Music Student Plan
- Discounts on the Pro Apps bundle, which includes Final Cut Pro and Logic Pro
Why This Is a Smart Move for Apple
Although the period following the holiday season isn’t typically a peak time for school-related purchases, Apple’s Back-to-School promotion targets younger users preparing for the upcoming academic year. By offering high-demand products like AirPods 4, Apple is strengthening its presence in the education market while encouraging students and educators to engage more deeply with its ecosystem.
Final Thoughts
Apple’s Back-to-School promotion provides an attractive incentive for students and educators, offering a combination of free and discounted products. With its focus on accessibility and value, the company is further cementing its commitment to the education sector. However, this offer is only available for a limited time, so customers should take advantage of it before it ends in mid-March.