Apple has made a significant reduction in the production of its Vision Pro headset, sparking speculation that the company may halt manufacturing entirely by the end of 2024. Inside sources reveal that Apple reduced its orders earlier in the year, and if inventory issues persist, they may cease production altogether.
Vision Pro’s Struggle to Gain Traction
Despite being a highly advanced product, the Vision Pro has yet to capture widespread consumer interest. Sales have not met Apple’s expectations, with analysts estimating that only around 370,000 units were sold through the first three quarters of 2024. While an additional 50,000 units are expected by the end of the year, this still falls short of the 600,000 units Apple had initially planned to manufacture. This has left the company with approximately 200,000 unsold units.
Cutting Back Production
Luxshare, Apple’s assembly partner for the Vision Pro, has also reduced its daily production output, scaling back from 2,000 units to just 1,000. Sources suggest that Apple has warned Luxshare that production may be completely halted as early as November if the sales trends don’t improve. Meanwhile, Apple continues to work on developing a second-generation headset, which is expected to be released in 2026. This new version is likely to be more budget-friendly, featuring lower-resolution displays and fewer premium features to attract a broader consumer base.
Plans for the Future
While the immediate future of the Vision Pro remains uncertain, Apple’s plans for a more affordable version of the headset are clear. Expected to launch in 2026, this new model will cost around $2,000, with certain features, like the Eyesight functionality, removed to keep the price lower. In addition to the Vision Pro, Apple is reportedly exploring other wearable technologies, including smart glasses, which could eventually replace the headset.
Apple’s decision to reduce Vision Pro production signals a shift in its strategy, as the company prepares to focus on future products and technologies. The slowdown in sales and the growing inventory reflect challenges with this particular device, but Apple’s ongoing efforts to make wearable tech more affordable and accessible suggest that the sector remains a critical part of its long-term vision.