In a new partnership with Apple TV+, the BBC has secured the rights to stream the popular comedy series Trying in the UK, offering viewers free access starting September 8, 2025. The first three seasons of the show will be available on traditional TV and BBC iPlayer. Featuring Rafe Spall and Esther Smith, the series follows a couple’s journey through the emotional and often humorous challenges of adoption.
Expanding Reach Beyond Apple TV+
As part of the deal, Apple TV+ is preparing to release the fifth season of Trying on its subscription platform, and the BBC also has the option to acquire rights to future seasons, including the fourth one. This marks the BBC’s first deal of this type, building on ITVX’s previous acquisition of Suspicion, another Apple TV+ title. While Suspicion is adapted from the Israeli drama False Flag, Trying is an original creation by Apple.
A Win-Win for Both Networks
This agreement proves mutually beneficial for both Apple and the BBC. The BBC gains access to an established, popular series that has already garnered a strong fanbase on Apple TV+. Meanwhile, Apple hopes that making earlier seasons of Trying available for free will encourage viewers to sign up for its paid service to watch future episodes. This tactic reflects a growing trend in the streaming industry, where limited free content is offered to attract new subscribers.
Why Trying Stands Out
Trying has become Apple TV+’s longest-running sitcom, thanks to its heartfelt blend of comedy and family drama. The show’s appeal has helped it maintain a loyal following, and the partnership with the BBC further expands its audience reach. For Apple, this collaboration offers a great opportunity to showcase its original programming to a wider, international audience.
Additionally, the timing of this deal coincides with a recent price increase for Apple TV+ in the U.S., where the subscription fee has risen from $9.99 to $12.99 per month. By introducing the show to a broader global audience, Apple aims to offset any potential backlash from current subscribers and continue building its subscriber base.