Apple’s newest devices, including the highly anticipated iPhone 17, Apple Watch Series 11, and AirPods Pro 3, are now officially making their way into the hands of customers. Early buyers in Australia and New Zealand were the first to receive their devices, with Apple Stores in those regions stocking limited quantities.
Demand Soars with Record Preorders
Preorders for the iPhone 17 have broken all previous records, with several models selling out in multiple markets almost immediately. The iPhone 17 Pro Max, in particular, saw a surge in demand, causing it to quickly go on backorder. However, Apple has made sure to reserve stock for its physical retail locations, so customers still have a chance to pick up their devices in person. While each store will carry the full range of colors, not all storage configurations will be available right at launch.
As the global rollout continues, customers can expect more options for same-day pickup via online orders. This strategy is similar to previous Apple launches and helps the company manage worldwide demand while keeping excitement levels high.
Early Reactions and Future Expectations
Initial reviews of the iPhone 17 Pro Max have praised its design and performance, while the iPhone Air has received a more mixed reception. Despite strong sales and excitement surrounding this year’s models, Apple is already focusing on the future. Many industry experts are speculating that the iPhone 18, rumored to feature a foldable design, will mark a major shift in Apple’s approach and could drive an even larger wave of upgrades in 2026.
What This Means for You
For those eager to get their hands on the new devices, visiting a local Apple Store or placing an online order for in-store pickup is the best option. However, availability may vary based on model, color, and storage capacity, so acting fast is key. This global rollout demonstrates Apple’s careful balance between meeting overwhelming demand and maintaining the sense of exclusivity that keeps its product launches so highly anticipated.